As the international students, I have been Adelaide for nearly five years and will come back to China end of this semester. Have so many meaningful memorize in Adelaide, hope this blog can help me keep those good memorize forever.
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2012年5月24日星期四
"A bite of China"- A successful brand of Chinese TV program
A Bite of China, a food documentary broadcast in a oddly positioned late-night slot on CCTV1, has recently whet appetites across China’s social media sphere. It may sound like yet another food program, but A Bite of China moves beyond mere culinary introductions.The production team uncovers the origins of the dishes – how they are made, and where the ingredients are from. By showcasing the entire food-making process, A Bite of China presents a holistic symbiotic relationship between the natural environment and people, elaborating on the cultural and societal changes that make Chinese dishes they way they are today.
Same as other audience, I love this TV program very much, simply because I am a food lover. This TV program did a very good position strategy that attract many food lovers' attention. The documentary was easy access by internet ( google, youtube, weibo, blog). Here is the youtube linkage http://www.youtube.com/watch?v=QuMF7l-lMsM
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