"A bite of China"- A successful brand of Chinese TV program

A Bite of China, a food documentary broadcast in a oddly positioned late-night slot on CCTV1, has recently whet appetites across China’s social media sphere. It may sound like yet another food program, but A Bite of China moves beyond mere culinary introductions.The production team uncovers the origins of the dishes – how they are made, and where the ingredients are from. By showcasing the entire food-making process, A Bite of China presents a holistic symbiotic relationship between the natural environment and people, elaborating on the cultural and societal changes that make Chinese dishes they way they are today. 


Same as other audience, I love this TV program very much, simply because I am a food lover. This TV program did a very good position strategy that attract many food lovers' attention. The documentary was easy access by internet ( google, youtube, weibo, blog). Here is the youtube linkage http://www.youtube.com/watch?v=QuMF7l-lMsM